Milk Makeup KUSH Full Volume Mascara – Vegan Makeup Review

The first thing I have to say about this mascara is that it really is full volume. A little goes a long way when it comes to this stuff. I do have quite long lashes naturally, which I think makes clumpiness a little more noticeable when wearing volumising mascaras. This one is a little bit clumpy if you really look, but not as much as much as other, similar mascaras that I’ve tried.

My lashes with one coat of this mascara.

As for the formula, well, the formula is… soft? It feels gentle on the lashes, unlike Glossier’s Lash Slick (not vegan) which really solidified and sometimes made me feel like my lashes were being pulled out. I feel like this mascara is good for my lashes, like it’s actually conditioning them whilst I’m wearing it.

Perhaps this is a placebo effect as a big selling point of this product is that it contains hemp oil, which is a fantastic moisturiser, but I do genuinely feel as though it’s doing something positive for my natural lashes.

One downside of this “softness” however is that it unfortunately crumbles a little bit throughout the day, see exhibit A.

Apologies for how utterly terrifying my eye looks here.

This isn’t a huge problem for me as the crumblies can be brushed away pretty easily, but I know that some people really do not like it.

It also doesn’t hold the curl perfectly, at least not for me. I don’t like to use a curler on my lashes though, so perhaps that would make a difference.

Another minor issue is that the wand is pretty huge, and makes it easy to get smudges around the eye during application, especially on the eyelid, but I find that these smudges are really easily brushed away with a small eyeshadow brush.

As a contact lens wearer, this mascara is very comfortable to wear, and although it crumbles and flakes a bit I have no issues with it getting into my eyes or on my contacts.

It’s also definitely not waterproof, but I haven’t had any issues with that from day to day wear. It holds up pretty well, even in the rain, and I like the fact that it’s very easy to remove. I have had it smudge quite a bit when rubbing my eyes when I was tired but that can easily be avoided.

Overall, this mascara is definitely not perfect, and if crumbling is a deal-breaker for you then I do not recommend it. If you don’t mind it and you’re looking for a vegan, cruelty free mascara that conditions your lashes, then this is ideal!

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Have a wonderful day!


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